Top 5 Hypercasual Games on Android in New Zealand: Q2 2023

The second quarter of 2023 saw intriguing trends in the performance of the top five hypercasual games on the Android platform in New Zealand. Here’s a closer look at how these games fared in terms of downloads, active users, and revenue.

Block Blast! by Hungry Studio witnessed a fluctuating download trend. Starting at around 2.6K weekly downloads at the end of March, the game peaked at 3.8K downloads in early May before stabilizing to around 2.3K by the end of June. Active users for the game saw a steady increase from 15K in late March to approximately 17.3K in early May, maintaining an average of around 15.7K towards the end of June.

Attack Hole - Black Hole Games from Homa had a notable increase in weekly active users, starting from 6.3K in late March and reaching an impressive 11.5K by the end of June. Weekly downloads for the game began at 2.3K in March, hit a low of 1.1K in early June, but ended on a positive note with around 2.1K downloads in the last week of June. The game’s weekly revenue remained modest, fluctuating between $49 and $86 throughout the quarter.

Tap Away by Popcore Games experienced a surge in downloads midway through the quarter, peaking at 2.7K in early May. Downloads then slightly decreased, ending at 1.7K by late June. Weekly active users followed a similar trend, increasing from 5.4K in late March to a high of 7.2K in early May, and later stabilizing at around 6.3K. Revenue for this game saw a gradual increase, reaching up to $68 per week in late May.

Drawing Carnival by CrazyLabs LTD had a notable presence in the download charts, starting strong with 4.3K downloads in late March but declining to around 838 by the end of June. The game’s active user base, however, showed growth, beginning at 4.3K and reaching 8.4K by late June.

Lastly, Pull the Pin, also by Popcore Games, showed a varied performance in terms of downloads and active users. Downloads started at 963 in late March, peaked at 2.8K in early May, and settled at 1.9K by the end of June. Active users increased from 5.1K in late March to a high of 9.8K in early May, before dropping to 6.4K by the end of June. The game’s revenue fluctuated, reaching up to $29 per week during the quarter.

These trends illustrate the dynamic nature of the hypercasual gaming market in New Zealand. For more detailed insights and data, visit Sensor Tower.